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Popularly known for their long battery life, comfort and excellent sound quality, Beats by Dr Dre have fast become one of the world’s leading manufacturers of wireless headphones, earphones and portable speakers. Popular products include Beats Studio & Solo, both offering great sound clarity and wireless Bluetooth connectivity. Afterpay Stores for Beats include Bing Lee and ShopZero.
Founded in 2006 by Music Producer and Hip Hop artist Dr Dre, and co-founded by Jimmy Lovine from Interscope Records. Beats fast became one of the fastest growing headphones manufacturers, with over 700 employees (2014).
In 2010, a majority stake in Beats was purchased by HTC for US$309 million, but sold back half it’s stake two years later. The next year in 2013, Beats by Dre was valued over $1Billion US, and was acquired by Apple the next year for $3 Billion (USD).