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A popular makeup and cosmetics company founded by entrepreneur and online celebrity Jeffree Star, who first rose to fame in the early days of Myspace. They offer a collection of lipsticks, highlighter palettes, eyeshadow, lip scrubs and much more.
Born in 1985 Jeffree Star is a famous American internet celebrity, a successful entrepreneur, makeup artist, model and singer songwriter. In 2006, he used Myspace to promote his music, and became the most followed person on the social platform. In 2014, Star launched his makeup company called Jeffree Star Cosmetics. He used Youtube as his primary marketing channel, and generated over 11 million subscribers, and received in excess one billion views.